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Brand new : how entrepreneurs earned consumers' trust from Wedgwood to Dell

By: Koehn, Nancy FMaterial type: TextTextPublication details: Boston Harvard Business School Press 2001Description: 469pISBN: 9781578512218Subject(s): ENTREPRENEURSHIP | BUSINESSPEOPLE | BRANDINGDDC classification: 658.827 KOE
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Non-fiction 658.827 KOE (Browse shelf (Opens below)) Available 29
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