Jab, jab, jab, right hook : how to tell your story in a noisy social world

By: Vaynerchuk, GaryMaterial type: TextTextPublisher: New York Harper Business 2013Description: 195pISBN: 9780062273062Subject(s): INTERNET MARKETING | MARKETING-SOCIAL ASPECTS | SOCIAL MEDIADDC classification: 658.872 VAY Summary: This book is a blueprint to social media marketing strategies that really works. Due to massive change and proliferation in social media platforms, the winning combination of jabs and right hooks is different now. Author shows that while communication is still key, context matters more than ever. It’s not just about developing high-quality content, but developing high-quality content perfectly adapted to specific social media platforms and mobile devices. He tells in a lucid and accessible language how to create the storytelling formula that will most resonate with consumers. In addition, author also examine good, bad, and ugly examples of some famous and not- so-famous brands’ social media storytelling.
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This book is a blueprint to social media marketing strategies that really works. Due to massive change and proliferation in social media platforms, the winning combination of jabs and right hooks is different now. Author shows that while communication is still key, context matters more than ever. It’s not just about developing high-quality content, but developing high-quality content perfectly adapted to specific social media platforms and mobile devices. He tells in a lucid and accessible language how to create the storytelling formula that will most resonate with consumers. In addition, author also examine good, bad, and ugly examples of some famous and not- so-famous brands’ social media storytelling.

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