Google : how google works

By: Schmidt, EricContributor(s): Rosenberg, Jonathan | Eagle, AlanMaterial type: TextTextPublisher: London John Murray 2017Description: 286pISBN: 9781444792492Subject(s): SEARCH ENGINE- GOOGLEDDC classification: 025.04252 SCH Summary: This book is the sum of the experiences of authors of the book, distilled into a fun, easy-to-read primer on corporate culture, strategy, talent, decision-making, communication, innovation, and dealing with disruption. The authors explain how the confluence of three seismic changes - the internet, mobile, and cloud computing - has shifted the balance of power from companies to consumers. The companies that will thrive in this ever-changing landscape will be the ones that create superior products and attract a new breed of multifaceted employees whom the authors dub 'smart creatives'. This book codifies the secret that how Google innovates and how it empowers employees to succeed.
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This book is the sum of the experiences of authors of the book, distilled into a fun, easy-to-read primer on corporate culture, strategy, talent, decision-making, communication, innovation, and dealing with disruption. The authors explain how the confluence of three seismic changes - the internet, mobile, and cloud computing - has shifted the balance of power from companies to consumers. The companies that will thrive in this ever-changing landscape will be the ones that create superior products and attract a new breed of multifaceted employees whom the authors dub 'smart creatives'. This book codifies the secret that how Google innovates and how it empowers employees to succeed.

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