Facebook effect : the inside story of the company that is connecting the world

By: Kirkpatric, DavidMaterial type: TextTextPublisher: New York Simon and Schuster 2011Description: 372pISBN: 9781439102121Subject(s): FACEBOOK (FIRM) | INTERNET INDUSTRY- UNITED STATES | ONLINE SOCIAL NETWORKS- HISTORYDDC classification: 650.09 KIR Summary: How did a nineteen-year-old Harvard student create a company that has transformed the Internet and how did he grow it to its current enormous size? The author tells us how Facebook was created, why it has flourished, and where it is going next. He chronicles its successes and missteps and gives readers the most complete assessment anywhere of founder and CEO Mark Zuckerberg, the central figure in the company’s remarkable ascent. This is the Facebook story that can be found nowhere else. Author shows how Zuckerberg steadfastly refused to compromise his vision, insistently focusing on growth over profits and preaching that Facebook must dominate (his word) communication on the Internet.
List(s) this item appears in: FT and McKinsey Business Books
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How did a nineteen-year-old Harvard student create a company that has transformed the Internet and how did he grow it to its current enormous size? The author tells us how Facebook was created, why it has flourished, and where it is going next. He chronicles its successes and missteps and gives readers the most complete assessment anywhere of founder and CEO Mark Zuckerberg, the central figure in the company’s remarkable ascent. This is the Facebook story that can be found nowhere else. Author shows how Zuckerberg steadfastly refused to compromise his vision, insistently focusing on growth over profits and preaching that Facebook must dominate (his word) communication on the Internet.

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