Competing against luck : the story of innovation and customer choice

By: Christensen, Clayton MContributor(s): Hall, Taddy | Dillon, Karen | Duncan, David SMaterial type: TextTextPublisher: New York Harper Business 2016Description: 262pISBN: 9780062435613Subject(s): CUSTOMER SERVICES | CREATIVE ABILITY IN BUSINESSDDC classification: 658.8343 CHR Summary: The book is related to production and innovation. Authors contend that by understanding what causes customers to "hire" a product or service, any business can improve its innovation track record, creating products that customers not only want to hire, but that they'll pay premium prices to bring into their lives. This book carefully lays down the authors' provocative framework, providing a comprehensive explanation of the theory and why it is predictive, how to use it in the real world--and, most importantly, how not to squander the insights it provides.
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The book is related to production and innovation. Authors contend that by understanding what causes customers to "hire" a product or service, any business can improve its innovation track record, creating products that customers not only want to hire, but that they'll pay premium prices to bring into their lives. This book carefully lays down the authors' provocative framework, providing a comprehensive explanation of the theory and why it is predictive, how to use it in the real world--and, most importantly, how not to squander the insights it provides.

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