AI for marketing and product innovation : powerful new tools for predicting trends, connecting with customers, and closing sales

By: Pradeep, A. KContributor(s): Appel, Andrew | Sthanunathan, StanMaterial type: TextTextPublisher: New Jersey Wiley 2019Description: 240pISBN: 9781119484066Subject(s): ARTIFICIAL INTELLIGENCE | MARKETING- TECHNOLOGICAL INNOVATIONS | MACHINE LEARNINGDDC classification: 006.3 PRA Summary: This book offers creatives and marketing professionals a non-tech guide to artificial intelligence (AI) and machine learning (ML)—twin technologies that stand poised to revolutionize the way we sell. The future is here, and we are in the thick of it; AI and ML are already in our lives every day, whether we know it or not. This book helps you lean into the curve and take advantage of AI’s unparalleled and rapidly expanding power. More than a simple primer on the technology, this book goes beyond the “what” to show you the “how”: How do we use AI and ML in ways that speak to the human spirit? How to we translate cold technological innovation into creative tools that forge deep human connections? This book shows you the ins and outs of these ground-breaking technological tools.
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This book offers creatives and marketing professionals a non-tech guide to artificial intelligence (AI) and machine learning (ML)—twin technologies that stand poised to revolutionize the way we sell. The future is here, and we are in the thick of it; AI and ML
are already in our lives every day, whether we know it or not. This book helps you lean into the curve and take advantage of AI’s unparalleled and rapidly expanding power. More than a simple primer on the technology, this book goes beyond the “what” to show you the “how”: How do we use AI and ML in ways that speak to the human spirit? How to we translate cold technological innovation into creative tools that forge deep human connections? This book shows you the ins and outs of these ground-breaking technological tools.

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