Fundamentals of international business
Material type:
TextPublication details: Noida Pearson 2019Edition: 4th edDescription: 339pISBN: 9789353068950Subject(s): INTERNATIONAL BUSINESS ENTERPRISES | INTERNATIONAL TRADEDDC classification: 338.88 VAR Summary: This book captures the core essence of international business with focus on the plethora of issues related to the functioning transnational corporations (TNCs), within its geographical proximity and then moving on to more advanced mode of foreign market
entry. The language and the flow of the content enable students to understand and interpret the complexities of the subject including latest developments like BREXIT and the fluctuations in the BOLIVAR.
| Item type | Current library | Collection | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
Books
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IIMJ Library General Stacks | Non-fiction | 338.88 VAR (Browse shelf (Opens below)) | Checked out | 14/12/2023 | 3490 | |
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Books
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Canal Campus - IIM Jammu General Stacks | Non-fiction | 338.88 VAR (Browse shelf (Opens below)) | Available | 2118 | ||
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Books
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IIMJ Library General Stacks | Non-fiction | 338.88 VAR (Browse shelf (Opens below)) | Available | 2119 |
Total holds: 0
This book captures the core essence of international business with focus on the plethora of issues related to the functioning transnational corporations (TNCs), within its geographical proximity and then moving on to more advanced mode of foreign market
entry. The language and the flow of the content enable students to understand and interpret the complexities of the subject including latest developments like BREXIT and the fluctuations in the BOLIVAR.
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