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Fundamentals of international business

By: Varma, SumatiMaterial type: TextTextPublication details: Noida Pearson 2019Edition: 4th edDescription: 339pISBN: 9789353068950Subject(s): INTERNATIONAL BUSINESS ENTERPRISES | INTERNATIONAL TRADEDDC classification: 338.88 VAR Summary: This book captures the core essence of international business with focus on the plethora of issues related to the functioning transnational corporations (TNCs), within its geographical proximity and then moving on to more advanced mode of foreign market entry. The language and the flow of the content enable students to understand and interpret the complexities of the subject including latest developments like BREXIT and the fluctuations in the BOLIVAR.
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Books Books IIMJ Library
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Books Books Jallo Chak Campus Library
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Books Books Jallo Chak Campus Library
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Non-fiction 338.88 VAR (Browse shelf (Opens below)) Available 2118

This book captures the core essence of international business with focus on the plethora of issues related to the functioning transnational corporations (TNCs), within its geographical proximity and then moving on to more advanced mode of foreign market
entry. The language and the flow of the content enable students to understand and interpret the complexities of the subject including latest developments like BREXIT and the fluctuations in the BOLIVAR.

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