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International business : concepts, environment and strategy

By: Sharan, VyuptakeshMaterial type: TextTextPublication details: Noida Pearson 2011Edition: 3rd edDescription: 603pISBN: 9788131732519Subject(s): INTERNATIONAL BUSINESS ENTERPRISES | INTERNATIONAL TRADEDDC classification: 338.88 SHA Summary: This book is written in a pragmatic way with an inclination on managerial aspect, thus encouraging students to explore international business as a career choice. It deals with the latest topics and development which we are witnessing around the globe. It attempts to impart the core body of knowledge in international business in an interesting and lively manner. This text not only describes the ideas of international business, but it also uses contemporary examples, scenarios, and cases to help students effectively put theory into practice.
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Item type Current library Collection Call number Status Date due Barcode
Books Books IIMJ Library
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Non-fiction 338.88 SHA (Browse shelf (Opens below)) Available 2087
Books Books Jallo Chak Campus Library
General Stacks
Non-fiction 338.88 SHA (Browse shelf (Opens below)) Available 2086

This book is written in a pragmatic way with an inclination on managerial aspect, thus encouraging students to explore international business as a career choice. It deals with the latest topics and development which we are witnessing around the globe. It attempts to impart the core body of knowledge in international business in an interesting and lively manner. This text not only describes the ideas of international business, but it also uses contemporary examples, scenarios, and cases to help students effectively put theory into practice.

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