Mountain View

Essentials of entrepreneurship and small business management

By: Scarborough, Norman MContributor(s): Cornwall, Jeffrey RMaterial type: TextTextPublication details: Noida Pearson 2019Edition: 8th edDescription: 704pISBN: 9789332559981Subject(s): ENTREPRENEURSHIP | NEW BUSINESS ENTERPRISES- MANAGEMENT | SMALL BUSINESS- MANAGEMENTDDC classification: 338.04 SCA Summary: This eighth edition introduces the processes of new venture creation and the critical knowledge needed to manage your business once it is formed. The book includes chapters the challenges of entrepreneurship, building a business plan, marketing considerations, e-commerce and the entrepreneur, advertising and pricing for profit, financial considerations and managing cash flow, building a competitive edge, and debt/equity and site and location considerations.
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Item type Current library Collection Call number Status Date due Barcode Item holds
Books Books IIMJ Library
General Stacks
Non-fiction 338.04 SCA (Browse shelf (Opens below)) Available 2069
Books Books Jallo Chak Campus Library
General Stacks
Non-fiction 338.04 SCA (Browse shelf (Opens below)) Available 2070
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This eighth edition introduces the processes of new venture creation and the critical knowledge needed to manage your business once it is formed. The book includes chapters the challenges of entrepreneurship, building a business plan, marketing considerations, e-commerce and the entrepreneur, advertising and pricing for profit, financial considerations and managing cash flow, building a competitive edge, and debt/equity and site and location considerations.

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