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Essentials of entrepreneurship and small business management

By: Scarborough, Norman MContributor(s): Cornwall, Jeffrey RMaterial type: Text

TextPublication details: Noida Pearson 2019Edition: 8th edDescription: 704pISBN: 9789332559981Subject(s): ENTREPRENEURSHIP | NEW BUSINESS ENTERPRISES- MANAGEMENT | SMALL BUSINESS- MANAGEMENTDDC classification: 338.04 SCA Summary: This eighth edition introduces the processes of new venture creation and the critical knowledge needed to manage your business once it is formed. The book includes chapters the challenges of entrepreneurship, building a business plan, marketing considerations, e-commerce and the entrepreneur, advertising and pricing for profit, financial considerations and managing cash flow, building a competitive edge, and debt/equity and site and location considerations.

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Item type	Current library	Collection	Call number	Status	Date due	Barcode	Item holds
Books	IIMJ Library General Stacks	Non-fiction	338.04 SCA (Browse shelf (Opens below))	Available		2069
Books	Jallo Chak Campus Library General Stacks	Non-fiction	338.04 SCA (Browse shelf (Opens below))	Available		2070

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Previous	338.04 ROG Successful black entrepreneurs : hidden histories, inspirational stories, and extraordinary business achievements	338.04 SAM Future proofing you : twelve truths for creating opportunity, maximizing wealth, and controlling your destiny in an uncertain world	338.04 SAS Entrepreneurship and emotions : insights on venture performance	338.04 SCA Essentials of entrepreneurship and small business management	338.04 SCH Burn the business plan	338.04 SEL Self-management, entrepreneurial culture, and economy 4.0 : a contemporary approach to organizational theory development	338.04 SOO Entrepreneurship simplied	Next

This eighth edition introduces the processes of new venture creation and the critical knowledge needed to manage your business once it is formed. The book includes chapters the challenges of entrepreneurship, building a business plan, marketing considerations, e-commerce and the entrepreneur, advertising and pricing for profit, financial considerations and managing cash flow, building a competitive edge, and debt/equity and site and location considerations.

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