Essentials of entrepreneurship and small business management
Material type:
TextPublication details: Noida Pearson 2019Edition: 8th edDescription: 704pISBN: 9789332559981Subject(s): ENTREPRENEURSHIP | NEW BUSINESS ENTERPRISES- MANAGEMENT | SMALL BUSINESS- MANAGEMENTDDC classification: 338.04 SCA Summary: This eighth edition introduces the processes of new venture creation and the critical knowledge needed to manage your business once it is formed. The book includes chapters the challenges of entrepreneurship, building a business plan, marketing considerations, e-commerce and the entrepreneur, advertising and pricing for profit, financial considerations and managing cash flow, building a competitive edge, and debt/equity and site and location considerations.
| Item type | Current library | Collection | Call number | Status | Date due | Barcode | Item holds |
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Books
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IIMJ Library General Stacks | Non-fiction | 338.04 SCA (Browse shelf (Opens below)) | Available | 2069 | ||
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Books
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Jallo Chak Campus Library General Stacks | Non-fiction | 338.04 SCA (Browse shelf (Opens below)) | Available | 2070 |
Total holds: 0
This eighth edition introduces the processes of new venture creation and the critical knowledge needed to manage your business once it is formed. The book includes chapters the challenges of entrepreneurship, building a business plan, marketing considerations, e-commerce and the entrepreneur, advertising and pricing for profit, financial considerations and managing cash flow, building a competitive edge, and debt/equity and site and location considerations.
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