Mountain View

Marketing channels : a management view

By: Rosenbloom, BertMaterial type: TextTextPublication details: New Delhi Cengage 2019Edition: 8th edDescription: 636pISBN: 9788131518427Subject(s): MARKETING CHANNELS- MANAGEMENTDDC classification: 658.87 ROS Summary: This book provides a management focus and managerial framework to the field of marketing channels. Theory, research, and practice are covered thoroughly and blended into a discussion that stresses decision making implications. This new edition reflects global, socio-cultural, environmental, and technological changes that have taken place within the industry.
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Books Books IIMJ Library
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Non-fiction 658.87 ROS (Browse shelf (Opens below)) Available 2029
Books Books Jallo Chak Campus Library
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Non-fiction 658.87 ROS (Browse shelf (Opens below)) Available 2028

This book provides a management focus and managerial framework to the field of marketing channels. Theory, research, and practice are covered thoroughly and blended into a discussion that stresses decision making implications. This new edition reflects global, socio-cultural, environmental, and technological changes that have taken place within the industry.

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