Understanding behavioral finance

By: Ackert, Lucy FMaterial type: TextTextPublisher: New Delhi Cengage 2018Description: 348pISBN: 9788131515440Subject(s): BEHAVIORAL FINANCE | FINANCEDDC classification: 332.6 ACK Summary: This book deals for today's behavioral finance elective links finance theory and practice to human behavior. The book begins by building upon the established, conventional principles of finance before moving into psychological principles of behavioral finance, including heuristics and biases, overconfidence, emotion and social forces. The book clearly explains what behavioral finance indicates about observed market outcomes as well as how psychological biases potentially impact the behavior of managers. Readers utilize theory and applications in every chapter with a wide variety of end-of-chapter exercises, discussion questions, simulations and experiments that reinforce the book's applied approach.
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Item type Current location Call number Status Date due Barcode
Books Books IIMJ Library
332.6 ACK (Browse shelf) Available 1999
Books Books Jallo Chak Campus Library
332.6 ACK (Browse shelf) Available 1998

This book deals for today's behavioral finance elective links finance theory and practice to human behavior. The book begins by building upon the established, conventional principles of finance before moving into psychological principles of behavioral finance, including heuristics and biases, overconfidence, emotion and social forces. The book clearly explains what behavioral finance indicates about observed market outcomes as well as how psychological biases potentially impact the behavior of managers. Readers utilize theory and applications in every chapter with a wide variety of end-of-chapter exercises, discussion questions, simulations and experiments that reinforce the book's applied approach.

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