Mountain View

MKTG : a South Asian perspective

By: Lamb, Charles WContributor(s): Hair, Joseph F | Sharma, Dheeraj | McDaniel, CarlMaterial type: TextTextPublication details: New Delhi Cengage 2018Description: 671pISBN: 9788131520345Subject(s): MARKETINGDDC classification: 658.8 LAM Summary: This book takes into account and integrates the inputs from discipline-specific focus groups, conversations, and surveys and presents the content in a visually engaging page layout, keeping intact the high-quality content instructors need. It adopts a persuasive visual medium and offers a balanced approach, demonstrating how to use marketing information to make business decisions. The book aims at enjoyable reading and easy attention using comprehensive pedagogical features.
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Item type Current library Collection Call number Status Date due Barcode
Books Books IIMJ Library
General Stacks
Non-fiction 658.8 LAM (Browse shelf (Opens below)) Available 1977
Books Books Jallo Chak Campus Library
General Stacks
Non-fiction 658.8 LAM (Browse shelf (Opens below)) Available 1976

This book takes into account and integrates the inputs from discipline-specific focus groups, conversations, and surveys and presents the content in a visually engaging page layout, keeping intact the high-quality content instructors need. It adopts a persuasive visual medium and offers a balanced approach, demonstrating how to use marketing information to make business decisions. The book aims at enjoyable reading and easy attention using comprehensive pedagogical features.

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