MKTG : a South Asian perspective
Material type:
Item type | Current library | Collection | Call number | Status | Date due | Barcode |
---|---|---|---|---|---|---|
![]() |
IIMJ Library General Stacks | Non-fiction | 658.8 LAM (Browse shelf (Opens below)) | Available | 1977 | |
![]() |
Jallo Chak Campus Library General Stacks | Non-fiction | 658.8 LAM (Browse shelf (Opens below)) | Available | 1976 |
This book takes into account and integrates the inputs from discipline-specific focus groups, conversations, and surveys and presents the content in a visually engaging page layout, keeping intact the high-quality content instructors need. It adopts a persuasive visual medium and offers a balanced approach, demonstrating how to use marketing information to make business decisions. The book aims at enjoyable reading and easy attention using comprehensive pedagogical features.
There are no comments on this title.