MKTG : a South Asian perspective
Material type:
TextPublication details: New Delhi Cengage 2018Description: 671pISBN: 9788131520345Subject(s): MARKETINGDDC classification: 658.8 LAM Summary: This book takes into account and integrates the inputs from discipline-specific focus groups, conversations, and surveys and presents the content in a visually engaging page layout, keeping intact the high-quality content instructors need. It adopts a persuasive visual medium and offers a balanced approach, demonstrating how to use marketing information to make business decisions. The book aims at enjoyable reading and easy attention using comprehensive pedagogical features.
| Item type | Current library | Collection | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|
Books
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IIMJ Library General Stacks | Non-fiction | 658.8 LAM (Browse shelf (Opens below)) | Available | 1977 | |
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Books
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Jallo Chak Campus Library General Stacks | Non-fiction | 658.8 LAM (Browse shelf (Opens below)) | Available | 1976 |
This book takes into account and integrates the inputs from discipline-specific focus groups, conversations, and surveys and presents the content in a visually engaging page layout, keeping intact the high-quality content instructors need. It adopts a persuasive visual medium and offers a balanced approach, demonstrating how to use marketing information to make business decisions. The book aims at enjoyable reading and easy attention using comprehensive pedagogical features.
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