Mountain View

Green marketing management

By: Dahlstrom, RobertMaterial type: TextTextPublication details: New Delhi Cengage 2017Description: 334pISBN: 9788131533307Subject(s): GREEN MARKETING | PRODUCT MANAGEMENT- ENVIRONMENTAL ASPECTSDDC classification: 658.802 DAH Summary: This book helps readers make informed decisions about choices that influence the environment. This book studies the complexity of many green strategies, from the decision to use an environmentally-friendly approach to the supply chain and product creation environmental implications. It is packed with examples and definitions to raise curiosity and critical thinking while addressing the evolution of marketing and thoroughly studying the conditions for potential consumers to act in an ecologically responsible manner.
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Item type Current library Collection Call number Status Date due Barcode
Books Books IIMJ Library
General Stacks
Non-fiction 658.802 DAH (Browse shelf (Opens below)) Available 1959
Books Books Jallo Chak Campus Library
General Stacks
Non-fiction 658.802 DAH (Browse shelf (Opens below)) Available 1958

This book helps readers make informed decisions about choices that influence the environment. This book studies the complexity of many green strategies, from the decision to use an environmentally-friendly approach to the supply chain and product creation environmental implications. It is packed with examples and definitions to raise curiosity and critical thinking while addressing the evolution of marketing and thoroughly studying the conditions for potential consumers to act in an ecologically responsible manner.

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