IIMJ eLibrary catalog › Details for: Marketing

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Marketing : planning and strategy

By: Jain, Subhash CContributor(s): Haley, George TMaterial type: Text

TextPublication details: New Delhi Cengage 2016Edition: 8th edDescription: 643pISBN: 9788131531778Subject(s): MARKETINGDDC classification: 658.8 JAI Summary: This book focuses on building the strategic skills necessary to compete in the global economy by using a variety of analytical frameworks to understand how companies formulate strategy, make strategic decisions, and how they implement strategy. This text focuses on marketing strategy from the viewpoint of the business unit and clearly distinguishes marketing strategy from marketing management.

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Item type	Current library	Collection	Call number	Status	Date due	Barcode
Books	IIMJ Library General Stacks	Non-fiction	658.8 JAI (Browse shelf (Opens below))	Available		1944
Books	Jallo Chak Campus Library General Stacks	Non-fiction	658.8 JAI (Browse shelf (Opens below))	Available		1945

This book focuses on building the strategic skills necessary to compete in the global economy by using a variety of analytical frameworks to understand how companies formulate strategy, make strategic decisions, and how they implement strategy. This text focuses on marketing strategy from the viewpoint of the business unit and clearly distinguishes marketing strategy from marketing
management.

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