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Marketing : planning and strategy

By: Jain, Subhash CContributor(s): Haley, George TMaterial type: TextTextPublication details: New Delhi Cengage 2016Edition: 8th edDescription: 643pISBN: 9788131531778Subject(s): MARKETINGDDC classification: 658.8 JAI Summary: This book focuses on building the strategic skills necessary to compete in the global economy by using a variety of analytical frameworks to understand how companies formulate strategy, make strategic decisions, and how they implement strategy. This text focuses on marketing strategy from the viewpoint of the business unit and clearly distinguishes marketing strategy from marketing management.
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Books Books IIMJ Library
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Non-fiction 658.8 JAI (Browse shelf (Opens below)) Available 1944
Books Books Jallo Chak Campus Library
General Stacks
Non-fiction 658.8 JAI (Browse shelf (Opens below)) Available 1945

This book focuses on building the strategic skills necessary to compete in the global economy by using a variety of analytical frameworks to understand how companies formulate strategy, make strategic decisions, and how they implement strategy. This text focuses on marketing strategy from the viewpoint of the business unit and clearly distinguishes marketing strategy from marketing
management.

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