Social media marketing : a strategic approach
Material type:
TextPublication details: New Delhi Cengage 2019Description: 362pISBN: 9788131521014Subject(s): INTERNET MARKETING | SOCIAL MEDIADDC classification: 658.872 BAR Summary: This book promises to be the seminal textbook in the field with its distinctive conceptual foundation and practical approach to developing successful social media marketing plans. A proven eight-step social media planning model provides students with a cumulative learning experience, showing them how to construct social media strategies that achieve desired marketing goals. These marketing goals shape the development of tailored social media strategies. Special attention is given to the most effective techniques for identifying targeted marketing on the social web, with emphasis on the creation of personas that represent the critical online market segments for a company.
| Item type | Current library | Collection | Call number | Status | Date due | Barcode |
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Books
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IIMJ Library General Stacks | Non-fiction | 658.872 BAR (Browse shelf (Opens below)) | Available | 1939 | |
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Books
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Jallo Chak Campus Library General Stacks | Non-fiction | 658.872 BAR (Browse shelf (Opens below)) | Available | 1938 |
This book promises to be the seminal textbook in the field with its distinctive conceptual foundation and practical approach to developing successful social media marketing plans. A proven eight-step social media planning model provides students with a cumulative learning experience, showing them how to construct social media strategies that achieve desired marketing goals. These marketing goals shape the development of tailored social media strategies. Special attention is given to the most effective techniques for identifying targeted marketing on the social web, with emphasis on the creation of personas that represent the critical online market segments for a company.
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