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Social media marketing : a strategic approach

By: Barker, MelissaContributor(s): Barker, Donald I | Bormann, Nicholas F | Neher, Krista EMaterial type: TextTextPublication details: New Delhi Cengage 2019Description: 362pISBN: 9788131521014Subject(s): INTERNET MARKETING | SOCIAL MEDIADDC classification: 658.872 BAR Summary: This book promises to be the seminal textbook in the field with its distinctive conceptual foundation and practical approach to developing successful social media marketing plans. A proven eight-step social media planning model provides students with a cumulative learning experience, showing them how to construct social media strategies that achieve desired marketing goals. These marketing goals shape the development of tailored social media strategies. Special attention is given to the most effective techniques for identifying targeted marketing on the social web, with emphasis on the creation of personas that represent the critical online market segments for a company.
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Item type Current library Collection Call number Status Date due Barcode
Books Books IIMJ Library
General Stacks
Non-fiction 658.872 BAR (Browse shelf (Opens below)) Available 1939
Books Books Jallo Chak Campus Library
General Stacks
Non-fiction 658.872 BAR (Browse shelf (Opens below)) Available 1938

This book promises to be the seminal textbook in the field with its distinctive conceptual foundation and practical approach to developing successful social media marketing plans. A proven eight-step social media planning model provides students with a cumulative learning experience, showing them how to construct social media strategies that achieve desired marketing goals. These marketing goals shape the development of tailored social media strategies. Special attention is given to the most effective techniques for identifying targeted marketing on the social web, with emphasis on the creation of personas that represent the critical online market segments for a company.

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