Marketing research : a South Asian perspective
Material type:
TextPublication details: New Delhi Cengage 2016Description: 331pISBN: 9788131530726Subject(s): MARKETING RESEARCHDDC classification: 658.83 BRO Summary: This book provides a framework for the choices and decisions that must be made by managers-an important aspect of marketing research-because decisions made in one stage of the process have consequences for other stages. Managers and marketing researchers need to appreciate the interactions among the parts of the research process so they can have confidence in a particular research result. This edition provides readers with an overview of the information gathering function from the perspective of the researchers who gather the information and the marketing managers who use it.
| Item type | Current library | Collection | Call number | Status | Date due | Barcode |
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IIMJ Library General Stacks | Non-fiction | 658.83 BRO (Browse shelf (Opens below)) | Available | 1931 | |
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Jallo Chak Campus Library General Stacks | Non-fiction | 658.83 BRO (Browse shelf (Opens below)) | Available | 1930 |
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| 658.83 BIJ Never before world | 658.83 BIJ We are like that only | 658.83 BRE Marketing and sales analytics | 658.83 BRO Marketing research | 658.83 BUR Marketing research | 658.83 CHA Marketing analytics : a practitioner's guide to marketing analytics and research methods | 658.83 EST Marketing research methods : quantitative and qualitative approaches |
This book provides a framework for the choices and decisions that must be made by managers-an important aspect of marketing research-because decisions made in one stage of the process have consequences for other stages. Managers and marketing researchers need to appreciate the interactions among the parts of the research process so they can have confidence in a particular research result. This edition provides readers with an overview of the information gathering function from the perspective of the researchers who gather the information and the marketing managers who use it.
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