Mountain View

Marketing research : a South Asian perspective

By: Brown, Tom JContributor(s): Suter, Tracy A | Adhikari, AtanuMaterial type: TextTextPublication details: New Delhi Cengage 2016Description: 331pISBN: 9788131530726Subject(s): MARKETING RESEARCHDDC classification: 658.83 BRO Summary: This book provides a framework for the choices and decisions that must be made by managers-an important aspect of marketing research-because decisions made in one stage of the process have consequences for other stages. Managers and marketing researchers need to appreciate the interactions among the parts of the research process so they can have confidence in a particular research result. This edition provides readers with an overview of the information gathering function from the perspective of the researchers who gather the information and the marketing managers who use it.
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Books Books IIMJ Library
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Non-fiction 658.83 BRO (Browse shelf (Opens below)) Available 1931
Books Books Jallo Chak Campus Library
General Stacks
Non-fiction 658.83 BRO (Browse shelf (Opens below)) Available 1930
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658.83 BEN Marketing metrics 658.83 BIJ Never before world 658.83 BRE Marketing and sales analytics 658.83 BRO Marketing research 658.83 KUM Marketing research 658.834 MAD Moment of clarity 658.8342 BAB Consumer behavior

This book provides a framework for the choices and decisions that must be made by managers-an important aspect of marketing research-because decisions made in one stage of the process have consequences for other stages. Managers and marketing researchers need to appreciate the interactions among the parts of the research process so they can have confidence in a particular research result. This edition provides readers with an overview of the information gathering function from the perspective of the researchers who gather the information and the marketing managers who use it.

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