Business research methods : a South Asian perspective

By: Zikmund, William GContributor(s): Babin, Barry J | Carr, Jon C | Adhikari, Atanu | Griffin, MitchMaterial type: TextTextPublisher: New Delhi Cengage 2019Edition: 8th edDescription: 746pISBN: 9788131520369Subject(s): MANAGEMENT- RESEARCHDDC classification: 001.42 ZIK Summary: This book provides opportunities to learn about research methods (both qualitative and quantitative) and to apply them in the real business context through class-room discussions and exercises. Designed as a guide to students, researchers, and individuals carrying out business projects, this book explains how to formulate research questions, design a research plan, develop a survey questionnaire, and solve critical issues of sampling and data collection including detailed illustrations of statistical data analyses, interpretation of output, inference, and report writing.
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Item type Current location Call number Status Date due Barcode
Books Books Jallo Chak Campus Library
001.42 ZIK (Browse shelf) Checked out 07/02/2022 1926
Books Books Jallo Chak Campus Library
001.42 ZIK (Browse shelf) Checked out 07/02/2022 1927

This book provides opportunities to learn about research methods (both qualitative and quantitative) and to apply them in the real business context through class-room discussions and exercises. Designed as a guide to students, researchers, and individuals carrying out business projects, this book explains how to formulate research questions, design a research plan, develop a survey
questionnaire, and solve critical issues of sampling and data collection including detailed illustrations of statistical data analyses, interpretation of output, inference, and report writing.

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