Consumer behavior : a South Asian perspective
Material type:
TextPublication details: New Delhi Cengage 2016Description: 502pISBN: 9788131530719Subject(s): CONSUMER BEHAVIORDDC classification: 658.8342 BAB Summary: This book takes into account and integrates the inputs from discipline-specific focus groups, conversations, and surveys; and presents the content in a visually engaging page layout, keeping intact the high-quality content instructors need. It adopts a persuasive visual medium and offers a balanced approach, demonstrating how to use consumer behavior information gathered through different research tools to make strategic marketing decisions. The book aims at enjoyable reading and easy attention using comprehensive pedagogical features.
| Item type | Current library | Collection | Call number | Status | Date due | Barcode |
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Books
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IIMJ Library General Stacks | Non-fiction | 658.8342 BAB (Browse shelf (Opens below)) | Available | 1924 | |
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Books
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Jallo Chak Campus Library General Stacks | Non-fiction | 658.8342 BAB (Browse shelf (Opens below)) | Available | 1925 |
This book takes into account and integrates the inputs from discipline-specific focus groups, conversations, and surveys; and presents the content in a visually engaging page layout, keeping intact the high-quality content instructors need. It adopts a persuasive visual medium and offers a balanced approach, demonstrating how to use consumer behavior information gathered through different research tools to make strategic marketing decisions. The book aims at enjoyable reading and easy attention using comprehensive pedagogical features.
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