Consumer behavior : a South Asian perspective

By: Babin, Barry JContributor(s): Harris, Eric G | Mohan, AshutoshMaterial type: TextTextPublisher: New Delhi Cengage 2016Description: 502pISBN: 9788131530719Subject(s): CONSUMER BEHAVIORDDC classification: 658.8342 BAB Summary: This book takes into account and integrates the inputs from discipline-specific focus groups, conversations, and surveys; and presents the content in a visually engaging page layout, keeping intact the high-quality content instructors need. It adopts a persuasive visual medium and offers a balanced approach, demonstrating how to use consumer behavior information gathered through different research tools to make strategic marketing decisions. The book aims at enjoyable reading and easy attention using comprehensive pedagogical features.
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Books Books IIMJ Library
658.8342 BAB (Browse shelf) Available 1924
Books Books Jallo Chak Campus Library
658.8342 BAB (Browse shelf) Available 1925

This book takes into account and integrates the inputs from discipline-specific focus groups, conversations, and surveys; and presents the content in a visually engaging page layout, keeping intact the high-quality content instructors need. It adopts a persuasive visual medium and offers a balanced approach, demonstrating how to use consumer behavior information gathered through different research tools to make strategic marketing decisions. The book aims at enjoyable reading and easy attention using comprehensive pedagogical features.

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