Retail management

By: Nayak, J. KContributor(s): Dash, Prakash CMaterial type: TextTextPublisher: New Delhi Cengage 2017Description: 517pISBN: 9788131532171Subject(s): RETAIL MANAGEMENTDDC classification: 658.87 NAY Summary: This text is designed to serve as a textbook for a course in retail marketing. The aim of the book is to present retailing practices in India covering all aspects of undergraduate and postgraduate curricula of commerce and management. The book will also be of substantial benefit to doctoral students. The book covers topics related to complete retailing process in India including the new dimensions of retailing such as online retailing. The book also provides a wide range of real-life examples and illustrations.
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Item type Current location Call number Status Date due Barcode
Books Books IIMJ Library
658.87 NAY (Browse shelf) Available 1921
Books Books Jallo Chak Campus Library
658.87 NAY (Browse shelf) Available 1920

This text is designed to serve as a textbook for a course in retail marketing. The aim of the book is to present retailing practices in India covering all aspects of undergraduate and postgraduate curricula of commerce and management. The book will also be of substantial benefit to doctoral students. The book covers topics related to complete retailing process in India including the new dimensions of retailing such as online retailing. The book also provides a wide range of real-life examples and illustrations.

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