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Marketing management : a casebook

By: Pradhan, DebasisMaterial type: TextTextPublication details: New Delhi Cengage 2017Description: 309pISBN: 9788131515600Subject(s): MARKETING-MANAGEMENTDDC classification: 658.8 PRA Summary: This book is a comprehensive collection of 16 cases aimed at helping students understand the complex issues that marketing professionals deal with on a regular basis. These cases will help students apply conceptual, strategic thinking to issues in marketing management, as well as provide them with more practical operational ideas and methods. The cases are Asia-centric, taken from small and large corporations, and include household names such as Reliance Fresh Stores, Burnol, Burger King, and Cafe Coffee Day.
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Item type Current library Collection Call number Status Date due Barcode
Books Books IIMJ Library
General Stacks
Non-fiction 658.8 PRA (Browse shelf (Opens below)) Available 1912
Books Books Jallo Chak Campus Library
General Stacks
Non-fiction 658.8 PRA (Browse shelf (Opens below)) Available 1913

This book is a comprehensive collection of 16 cases aimed at helping students understand the complex issues that marketing professionals deal with on a regular basis. These cases will help students apply conceptual, strategic thinking to issues in
marketing management, as well as provide them with more practical operational ideas and methods. The cases are Asia-centric, taken from small and large corporations, and include household names such as Reliance Fresh Stores, Burnol, Burger King, and Cafe Coffee Day.

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