Mountain View

Marketing

By: Grewal, DhruvContributor(s): Levy, MichaelMaterial type: TextTextPublication details: Chennai McGraw Hill 2017Edition: 5th edDescription: 679pISBN: 9789352606306Subject(s): MARKETING MANAGEMENTDDC classification: 658.8 GRE Summary: This book has been designed for today’s social, mobile and digital student population, with an emphasis on how firms analyze, create, deliver, communicate, and capture value. Underscoring that even the best products and services will go unsold if marketers cannot communicate their value, It explores both fundamentals and new marketing influencers and features comprehensive coverage, topics like social media and ethics integrated throughout.
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This book has been designed for today’s social, mobile and digital student population, with an emphasis on how firms analyze, create, deliver, communicate, and capture value. Underscoring that even the best products and services will go unsold if marketers cannot communicate their value, It explores both fundamentals and new marketing influencers and features comprehensive coverage, topics like social media and ethics integrated throughout.

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