Mountain View

Framework for marketing management

By: Kotler, PhilipContributor(s): Keller, Kevin LaneMaterial type: TextTextPublication details: Noida Pearson 2018Edition: 6th edDescription: 344pISBN: 9789332575394Subject(s): Marketing | Marketing - Management | Marketing - Management - Computer simulationDDC classification: 658.8 Summary: This book is a concise, streamlined version of Kotler and Keller's fifteenth edition of Marketing Management, a comprehensive look at marketing strategy. The book's efficient coverage of current marketing management practices makes for a short yet thorough text that provides the perfect supplement for incorporated simulations, projects, and cases. This edition approaches the topic of marketing from a current standpoint, focusing its information and strategy on the realities of 21st century marketing. Individuals, groups, and companies alike can modernize their marketing strategies to comply with 21st century standards by engaging in this succinct yet comprehensive text.
Tags from this library: No tags from this library for this title. Log in to add tags.
    Average rating: 0.0 (0 votes)
Item type Current library Collection Call number Status Date due Barcode
Books Books IIMJ Library
General Stacks
Non-fiction 658.8 KOT (Browse shelf (Opens below)) Available 3964
Books Books IIMJ Library
General Stacks
Non-fiction 658.8 KOT (Browse shelf (Opens below)) Checked out 11/08/2022 2085
Books Books IIMJ Library
General Stacks
Non-fiction 658.8 KOT (Browse shelf (Opens below)) Available 1250
Books Books Jallo Chak Campus Library
General Stacks
Non-fiction 658.8 KOT (Browse shelf (Opens below)) Available 3965

This book is a concise, streamlined version of Kotler and Keller's fifteenth edition of Marketing Management, a comprehensive look at marketing strategy. The book's efficient coverage of current marketing management practices makes for a short yet thorough text that provides the perfect supplement for incorporated simulations, projects, and cases. This edition approaches the topic of marketing from a current standpoint, focusing its information and strategy on the realities of 21st century marketing. Individuals, groups, and companies alike can modernize their marketing strategies to comply with 21st century standards by engaging in
this succinct yet comprehensive text.

There are no comments on this title.

to post a comment.
Customized & Implemented by Library, Indian Institute of Management Jammu