Mountain View

Marketing strategy and competitive positioning

By: Hooley, GrahamContributor(s): Piercy, Nigel | Nicoulaud, BrigitteMaterial type: TextTextPublication details: Noida Pearson 2009Edition: 4th edDescription: 614pISBN: 9788131727997Subject(s): MARKETING- MANAGEMENT | TARGET MARKETING | BUSINESS PLANNINGDDC classification: 658.802 HOO
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