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Strategic Marketing (Record no. 704)

000 -LEADER
fixed length control field 00468nam a2200181Ia 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20201019173807.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 200814s9999 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780070682603
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.802 CRA
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Cravens, David W.
245 #0 - TITLE STATEMENT
Title Strategic Marketing
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Name of publisher, distributor, etc. McGraw Hill
Place of publication, distribution, etc. New Delhi
Date of publication, distribution, etc. 2006
300 ## - PHYSICAL DESCRIPTION
Extent 726p.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element MARKETING- DECISION MAKING
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element MARKETING- MANAGEMENT
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element STRATEGIC PLANNING
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Books
Source of classification or shelving scheme
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Date acquired Source of acquisition Cost, normal purchase price Full call number Barcode Date last seen Price effective from Koha item type
          Non-fiction IIMJ Library IIMJ Library 26/06/2019 Vedi Books Pvt Ltd 925.00 658.802 CRA 736 14/08/2020 14/08/2020 Books
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