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Advertising and promotion (Record no. 703)

000 -LEADER
fixed length control field	00602nam a2200217Ia 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field	20201201153856.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field	200814s9999 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	9781259026850
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number	659.1 BEL
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name	Belch, George E.
245 #0 - TITLE STATEMENT
Title	Advertising and promotion
Remainder of title	: an integrated marketing communications perspective
250 ## - EDITION STATEMENT
Edition statement	9th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Name of publisher, distributor, etc.	McGraw Hill
Place of publication, distribution, etc.	New Delhi
Date of publication, distribution, etc.	2016
300 ## - PHYSICAL DESCRIPTION
Extent	1016p.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element	ADVERTISING
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element	SALES PROMOTION
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element	COMMUNICATION IN MARKETING
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name	Belch, Michael A.
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name	Purani, Keyoor
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type	Books
Source of classification or shelving scheme

Holdings
Withdrawn status	Lost status	Source of classification or shelving scheme	Damaged status	Not for loan	Collection code	Home library	Current library	Date acquired	Source of acquisition	Cost, normal purchase price	Total Checkouts	Full call number	Barcode	Date last seen	Date checked out	Price effective from	Koha item type
					Non-fiction	IIMJ Library	IIMJ Library	26/06/2019	Vedi Books Pvt Ltd	725.00	1	659.1 BEL	735	15/03/2022	14/03/2022	14/08/2020	Books