Mountain View

Advertising and promotion (Record no. 703)

000 -LEADER
fixed length control field 00602nam a2200217Ia 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20201201153856.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 200814s9999 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781259026850
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659.1 BEL
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Belch, George E.
245 #0 - TITLE STATEMENT
Title Advertising and promotion
Remainder of title : an integrated marketing communications perspective
250 ## - EDITION STATEMENT
Edition statement 9th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Name of publisher, distributor, etc. McGraw Hill
Place of publication, distribution, etc. New Delhi
Date of publication, distribution, etc. 2016
300 ## - PHYSICAL DESCRIPTION
Extent 1016p.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element ADVERTISING
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element SALES PROMOTION
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element COMMUNICATION IN MARKETING
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Belch, Michael A.
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Purani, Keyoor
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Books
Source of classification or shelving scheme
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Date acquired Source of acquisition Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Date checked out Price effective from Koha item type
          Non-fiction IIMJ Library IIMJ Library 26/06/2019 Vedi Books Pvt Ltd 725.00 1 659.1 BEL 735 15/03/2022 14/03/2022 14/08/2020 Books
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