Consumer behavior (Record no. 3218)

000 -LEADER
fixed length control field 00639nam a22002297a 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20210616124904.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 210614b ||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9789389538052
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8342
Item number MOT
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Mothersbaugh, David L.
245 ## - TITLE STATEMENT
Title Consumer behavior
Remainder of title : building marketing strategy
250 ## - EDITION STATEMENT
Edition statement 13th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc. New Delhi
Name of publisher, distributor, etc. McGraw-Hill
Date of publication, distribution, etc. 2014
300 ## - PHYSICAL DESCRIPTION
Extent 929p.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Market surveys
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Consumer behavior
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Hawkins, Del I.
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Mookerjee, Amit
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Mothersbaugh, Linda L.
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Tom, Gail
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Koha item type Books
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
9 (RLIN) 1169
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
9 (RLIN) 450
700 ## - ADDED ENTRY--PERSONAL NAME
9 (RLIN) 1168
700 ## - ADDED ENTRY--PERSONAL NAME
9 (RLIN) 1171
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Permanent Location Current Location Date acquired Source of acquisition Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type bill no. bill date
          IIMJ Library IIMJ Library 17/06/2021 Vedi Books Pvt. Ltd. New Delhi 795.00   658.8342 MOT 3423 17/06/2021 17/06/2021 Books VEDI/20-21/02/83 2021-03-23
          Jallo Chak Campus Library Jallo Chak Campus Library 14/06/2021 Vedi Books Pvt. Ltd. New Delhi 795.00   658.8342 MOT 3422 14/06/2021 14/06/2021 Books VEDI/20-21/02/83 2021-03-23
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