Mountain View

Marketing research (Record no. 1577)

000 -LEADER
fixed length control field 01071nam a2200193Ia 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20201208104725.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 200814s9999 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9788131530726
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.83 BRO
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Brown, Tom J.
245 #0 - TITLE STATEMENT
Title Marketing research
Remainder of title : a South Asian perspective
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Name of publisher, distributor, etc. Cengage
Place of publication, distribution, etc. New Delhi
Date of publication, distribution, etc. 2016
300 ## - PHYSICAL DESCRIPTION
Extent 331p.
520 ## - SUMMARY, ETC.
Summary, etc. This book provides a framework for the choices and decisions that must be made by managers-an important aspect of marketing research-because decisions made in one stage of the process have consequences for other stages. Managers and marketing researchers need to appreciate the interactions among the parts of the research process so they can have confidence in a particular research result. This edition provides readers with an overview of the information gathering function from the perspective of the researchers who gather the information and the marketing managers who use it.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element MARKETING RESEARCH
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Suter, Tracy A.
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Adhikari, Atanu
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Books
Source of classification or shelving scheme
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Date checked out Price effective from Koha item type
          Non-fiction IIMJ Library IIMJ Library General Stacks 27/09/2019 Vedi Books Pvt Ltd 825.00   658.83 BRO 1931 14/08/2020   14/08/2020 Books
          Non-fiction Jallo Chak Campus Library Jallo Chak Campus Library General Stacks 27/09/2019 Vedi Books Pvt Ltd 825.00 1 658.83 BRO 1930 18/11/2021 15/11/2021 14/08/2020 Books
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