Marketing research (Record no. 1577)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01071nam a2200193Ia 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20201208104725.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 200814s9999 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9788131530726 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.83 BRO |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Brown, Tom J. |
| 245 #0 - TITLE STATEMENT | |
| Title | Marketing research |
| Remainder of title | : a South Asian perspective |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher, distributor, etc. | Cengage |
| Place of publication, distribution, etc. | New Delhi |
| Date of publication, distribution, etc. | 2016 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 331p. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | This book provides a framework for the choices and decisions that must be made by managers-an important aspect of marketing research-because decisions made in one stage of the process have consequences for other stages. Managers and marketing researchers need to appreciate the interactions among the parts of the research process so they can have confidence in a particular research result. This edition provides readers with an overview of the information gathering function from the perspective of the researchers who gather the information and the marketing managers who use it. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | MARKETING RESEARCH |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Suter, Tracy A. |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Adhikari, Atanu |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Source of classification or shelving scheme | |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Date checked out | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Non-fiction | IIMJ Library | IIMJ Library | General Stacks | 27/09/2019 | Vedi Books Pvt Ltd | 825.00 | 658.83 BRO | 1931 | 14/08/2020 | 14/08/2020 | Books | |||||||
| Non-fiction | Jallo Chak Campus Library | Jallo Chak Campus Library | General Stacks | 27/09/2019 | Vedi Books Pvt Ltd | 825.00 | 1 | 658.83 BRO | 1930 | 18/11/2021 | 15/11/2021 | 14/08/2020 | Books |