Mountain View
Varma, Sumati

Fundamentals of international business - 4th ed. - Noida Pearson 2019 - 339p.

This book captures the core essence of international business with focus on the plethora of issues related to the functioning transnational corporations (TNCs), within its geographical proximity and then moving on to more advanced mode of foreign market
entry. The language and the flow of the content enable students to understand and interpret the complexities of the subject including latest developments like BREXIT and the fluctuations in the BOLIVAR.

9789353068950


INTERNATIONAL BUSINESS ENTERPRISES
INTERNATIONAL TRADE

338.88 VAR
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