Mountain View
Sharan, Vyuptakesh

International business : concepts, environment and strategy - 3rd ed. - Noida Pearson 2011 - 603p.

This book is written in a pragmatic way with an inclination on managerial aspect, thus encouraging students to explore international business as a career choice. It deals with the latest topics and development which we are witnessing around the globe. It attempts to impart the core body of knowledge in international business in an interesting and lively manner. This text not only describes the ideas of international business, but it also uses contemporary examples, scenarios, and cases to help students effectively put theory into practice.

9788131732519


INTERNATIONAL BUSINESS ENTERPRISES
INTERNATIONAL TRADE

338.88 SHA
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