Mountain View
Pradhan, Debasis

Marketing management : a casebook - New Delhi Cengage 2017 - 309p.

This book is a comprehensive collection of 16 cases aimed at helping students understand the complex issues that marketing professionals deal with on a regular basis. These cases will help students apply conceptual, strategic thinking to issues in
marketing management, as well as provide them with more practical operational ideas and methods. The cases are Asia-centric, taken from small and large corporations, and include household names such as Reliance Fresh Stores, Burnol, Burger King, and Cafe Coffee Day.



658.8 PRA
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